Ahead of the release of his second album, Fine Line, on Dec. 13, Harry Styles dropped his "Adore You" music video and it’s everything fans never knew they needed. The video, directed by Dave Meyers, who is the genius behind top-tier music videos like "Señorita," "Bad Guy," and "God Is A Woman," is so fascinating it deserves its own movie.
Styles definitely kicked it up a notch for his new era, as his "Adore You" music video is nothing fans have seen before. Previously, fans saw Styles take to the skies in "Sign of The Times," start a food fight in "Kiwi," and put his abs on full display in "Lights Up," but "Adore You" takes the music video experience to another level because of its unique storyline.
The first two minutes of the video started with clips of what fans already saw in the "Adore You" teaser. To give you a recap, in the teaser, a narrator tells the story of a mysterious boy who lives on the island of "Eroda" and is considered an outcast by the townspeople. He seemingly meets a fish who is just as much of an outcast as him, and then the teaser ends with the classic, "To be continued… " line. Now that the full video is out, fans finally know what happens after.
The rest of the music video shows Styles and the fish forming a special bond, as Styles takes him in as his pet and feeds him every day. As time goes, the fish gets so big that he has to return to the sea, which leads Styles to seek help from the townspeople to put the fish back. They succeed, and the video ends with Styles seemingly making friends with the townspeople, until his careless actions cause them all to go bald. Yeah, that happens. It’s not exactly the happy ending fans were hoping for, but it was entertaining for sure.
To tease the release of the MV, Styles tricked the whole internet into believing "Eroda" actually existed. Over the past few weeks, mysterious "Eroda" advertisements appeared on Twitter, which lead users to a website encouraging them to visit the island. The Twitterverse worked together to find out more information about the island, but after failing to find any evidence the island existed, they soon discovered "Eroda" was entirely fictional.
Since "Eroda" was "Adore" spelled backwards, Styles’ fans believed the ads were a creative marketing campaign for Adore You."
Yet again, Styles’ fans were right, and now they have this brilliant music video to watch again and again.
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